So Jeremy (my boss) just traded books with me, I gave him the 37signals book, and he gave me “IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE.” by Paul Arden. The tag line for the book is “The world’s best-selling book by Paul Arden”.

Something tells me I’m going to enjoy this.

I’m also highly involved with reading “Do you matter? How great design will make people love your company”; I love how they list the authors here: “by Robert Brunner and Stewart Emery with Russ Hall.”

Both books seem worth the read, I’ll report back when I’ve completed both.